First Principal: Melissa Hyatt Hirsch

Melissa is a uniquely experienced product management and strategy professional. She has taken leadership roles across the Creator Economy, Financial Risk Management, and Retail verticals. With a rich background in SaaS, Data and eCommerce companies she stands out in her multifaceted expertise. Working within Series C companies and larger, she is a consummate go-getter and team player.

In the B2B space, her focus has been on improving the financial viability of SMBs. Melissa boasts a track record of pioneering solutions and driving growth, in 0 to 1 and mature environments. She is a product expert, who deeply understands the need to focus on outcomes while driving solutions that cater to her clients' needs.

Partnering with customers and stakeholders alike, Melissa has built product organizations that consistently exceed expectations. Her strong technical foundation, combined with her strategic mindset, has been pivotal in fostering trusting relationships across large and small organizations.

Melissa relishes team building and brings to every endeavor her professionalism, strong relationship-building skills, and an undeniable ability to nurture and grow talent. She also has a keen wit and a winning sense of humor.

Areas of expertise:

Want to brainstorm? Need to be challenged on your idea? Melissa can help you define a business strategy for your target market…one that takes into consideration your (new) customers and your bottom line.
Tell Melissa what are your product goals. She will ask many questions and then build out a plan, leveraging your insights and her expertise.
Product in the 21st century means focusing on outcomes, not output. Melissa can help you articulate your outcomes that will be used to determine product delivery goals.
Need insight from your customers? Whether they are internal or external - consumers or businesses, Melissa can get the information needed to drive the best decisions for your business.
Melissa has worked on numerous biz dev deals within both small and large organizations. She has experience in creating trusting relationships and attractive deals with third party vendors.
Want to visualize your idea? Not ready to hire a designer yet? Melissa can assist. Discover what’s possible together. Clickable wireframes bring you one step closer to creating a real product.
Tell Melissa what you need. No ask is too big or too small.